A smart advertisement campaign for a copy shop in Berlin.
Foundland (Ghalia Elsrakbi, Lauren Alexander and Dirk Vis) is a young multi-disciplinary art and design practice based in Amsterdam. With backgrounds in graphic design, art and writing Foundland’s approach focuses on research based, critical responses to current issues.
We are a non-profit organization, established in 2009. Since our inception, we have continually focused on critical analysis of topics related to political and place branding and the way recent trends in these fields affect citizens in the Netherlands. Our field of interest is not limited to the Netherlands and we are currently busy with projects exploring similar themes in South Africa and Syria.
We consider the public domain of conventional media such as advertising, printed matter, the internet as well as art spaces as locations for our research and visual output. We like to foster collaboration with institutions and individuals according to current projects.
Presentation I’ve made last monday for Simon’s class.
We Feel Fine is an exploration of human emotion on a global scale.
Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world’s newly posted blog entries for occurrences of the phrases “I feel” and “I am feeling”. When it finds such a phrase, it records the full sentence, up to the period, and identifies the “feeling” expressed in that sentence (e.g. sad, happy, depressed, etc.). Because blogs are structured in largely standard ways, the age, gender, and geographical location of the author can often be extracted and saved along with the sentence, as can the local weather conditions at the time the sentence was written. All of this information is saved.
The result is a database of several million human feelings, increasing by 15,000 – 20,000 new feelings per day. Using a series of playful interfaces, the feelings can be searched and sorted across a number of demographic slices, offering responses to specific questions like: do Europeans feel sad more often than Americans? Do women feel fat more often than men? Does rainy weather affect how we feel? What are the most representative feelings of female New Yorkers in their 20s? What do people feel right now in Baghdad? What were people feeling on Valentine’s Day? Which are the happiest cities in the world? The saddest? And so on.
The interface to this data is a self-organizing particle system, where each particle represents a single feeling posted by a single individual. The particles’ properties – color, size, shape, opacity – indicate the nature of the feeling inside, and any particle can be clicked to reveal the full sentence or photograph it contains. The particles careen wildly around the screen until asked to self-organize along any number of axes, expressing various pictures of human emotion. We Feel Fine paints these pictures in six formal movements titled: Madness, Murmurs, Montage, Mobs, Metrics, and Mounds.
At its core, We Feel Fine is an artwork authored by everyone. It will grow and change as we grow and change, reflecting what’s on our blogs, what’s in our hearts, what’s in our minds. We hope it makes the world seem a little smaller, and we hope it helps people see beauty in the everyday ups and downs of life.