Foundland (Ghalia Elsrakbi, Lauren Alexander and Dirk Vis)  is a young multi-disciplinary art and design practice based in Amsterdam. With backgrounds in graphic design, art and writing Foundland’s approach focuses on research based, critical responses to current issues.

We are a non-profit organization, established in 2009. Since our inception, we have continually focused on critical analysis of topics related to political and place branding and the way recent trends in these fields affect citizens in the Netherlands. Our field of interest is not limited to the Netherlands and we are currently busy with projects exploring similar themes in South Africa and Syria.

We consider the public domain of conventional media such as advertising, printed matter, the internet as well as art spaces as locations for our research and visual output. We like to foster collaboration with institutions and individuals according to current projects.


In the workshop of picture editing with Frank van der Stok we were asked to edit 24 pages for a magazine featuring the work of the photographer Paul Bogaers.

We were given the pre-selection of images for the book Upset Down and we had to design a small magazine with the concept of upside-down. The right picture has always to be straight and the left reversed. The book should be read also reversed, so from the end to the beginning. For that reason we created a loop narrative, where starts and ends with quite similar images of holes that bring you to the other side of a “dream”.

It was an interesting challenge and we are happy with the results!

Andreea – Natasha


With (new) titles of 010 , Alauda publications , A , Coen Slichting Book Import , De Harmonie ,Foam Publishers , Frame Publishers , IDEA BOOKS , Jap Sam Books , KesselsKramer Publishing ,Lebowski , NAi Publishers / Publishers , TAB , publishing the Outside , 99 Publishers ,Booksellers Linnaeus , Post Editions , hazazaH , Photographers Federation , Footnote PublishersRe: and Valiz .

more info here