Monthly Archives: December 2011

a “simple” book about simplicity.

In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design–guidelines for needing less and actually getting more.

free to download here

visit also the website here


An interesting visual essay is the opening from the TV series “The Persuaders”. It shows visually how two men (Bret Sinclair and Danny Wild) from very different (opposite?) backgrounds came one day to meet each other and became together the “persuaders”, fortunate spies who are solving problems.

I just found the british railways logo from the 60’s and reminded me something… I am looking for the designer of the NS logo but I can’t find him. And I am curious for the stories behind these two logos. They are communicating the same for different national companies of railways. It is funny to see the results when you ask two designers to come up with designs for the same brief, but is more funny to see designers come up with quite the same design for different briefs.

I am not implying anything about copying, but I would like to explore these two stories and answer questions about the limits of graphic design. How different two logos from two different companies about the same product may be?

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